We Need More Unity In Our Industry....

I read a post on another website, that read like this: "How many are attending the convention? I am not, and have heard attendance will be lower than usuall. I wonder why? We need more unity in our industry."

Yes, we do need more unity in our industry. I think it is worth analysis that the monument industry is seriously fragmented.

There are two major groups of monument builders: those who belong to the Monument Builders of North America, and those who do not belong to MBNA.

Of course there are those who are diehard members and another group who are only lukewarm members. The same is true for those who do not belong to MBNA. There is one group who are adamant they will never be members again, and many others who are not members but who may we willing to join if approached in the right way.

There is a significant group of monument builders who refuse to join MBNA and the organization has done an ineffective job at recruiting and managing relationships with monument builders. I hope this can someday change for the sake of both MBNA as an organization and for the industry as a whole.

What are your thoughts?

Burton Fletcher
www.USAMonuments.com
Burton@USAMonuments.com