I have been trying to compare the emotional quotient of monument builders, compared to that of funeral directors, and whether these differences are having a negative impact on the effectiveness of the monument industry as a whole?
Are monument builders generally less educated, and consequently, less effective at oral and written communication skills compared to their colleagues in funeral homes?
Is this a good thing, or a bad thing for the death-care industry, or for the consumer?
If consumers had confidence in monument builders, as an industry, wouldn't they be the first point of contact for a monument?
Perhaps it is because of these superior communication skills that funeral homes sell more monuments than monument dealers, except for those monument dealers paying kickbacks and working hand in glove with the funeral homes.
It is pervasive across the death-care industry that monument builders feel they must pay kickbacks to obtain business. The opposite is seemingly less true.
Even the Monument Builders of North America recognize this scheme but seems to justify the practice by stating that the kickback should be disclosed to the consumer to be ethical. Okay? I would like to see the statistics on disclosure. How about you?
Are kickbacks the vehicle by which monument builders with inferior communication skills are achieving their success?
Are funeral homes naturally more effective at monument sales because of their superior communication skills? And, can the monument industry become more effective by requiring a higher level of education to enter the field?
What are your thoughts?
Burton@USAMonuments.com
www.USAMonuments.com
Are monument builders generally less educated, and consequently, less effective at oral and written communication skills compared to their colleagues in funeral homes?
Is this a good thing, or a bad thing for the death-care industry, or for the consumer?
If consumers had confidence in monument builders, as an industry, wouldn't they be the first point of contact for a monument?
Perhaps it is because of these superior communication skills that funeral homes sell more monuments than monument dealers, except for those monument dealers paying kickbacks and working hand in glove with the funeral homes.
It is pervasive across the death-care industry that monument builders feel they must pay kickbacks to obtain business. The opposite is seemingly less true.
Even the Monument Builders of North America recognize this scheme but seems to justify the practice by stating that the kickback should be disclosed to the consumer to be ethical. Okay? I would like to see the statistics on disclosure. How about you?
Are kickbacks the vehicle by which monument builders with inferior communication skills are achieving their success?
Are funeral homes naturally more effective at monument sales because of their superior communication skills? And, can the monument industry become more effective by requiring a higher level of education to enter the field?
What are your thoughts?
Burton@USAMonuments.com
www.USAMonuments.com
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